Phillip Lapuz, Founder of Kronos Golf
California connection in Orlando
Martina Knezevic from IMG
Always great talking shop with Martina
Matty Du Plessis in the booth
One of our many visiting Instagram friends
John Aguilar, Top Golf
Pleasure to run into my old boss at Olympic Club
Our first and humble corner booth
This January we exhibited at our first PGA Merchandise Show and debuted our first collection of clothing for Fall 2015. It was a great experience!
Of course our great friends in the golf industry gave us some advice and encouragement, but we had no idea what to expect. At the very least we wanted to make sure we put our best foot forward and share our story with as many people as possible. Mission accomplished and we were blown away by the warm reception. It was an honor to be featured on PGATour.com and described in the superlative as "the most unique in the world of golf apparel"
With the Fall season approaching, we showcased our signature "Competition Pant", which elegantly illustrates the key functional concepts of our clothing. Pro golfers, buyers, and bloggers understood it immediately, and were intrigued by such a unique idea that clearly set us apart from the other apparel companies focused on fashion.
Our new clothing, known as the Golden Gate Collection, in deep ocean and merlot hues evoke a winter sunset over the Golden Gate Bridge. 4 polo shirt styles feature micro prints and tone-on-tone color blocking. We round out the collection with our ultra-soft 1/4 zip pullover and our first outerwear that features magnets.
Instead of renting a generic booth, we put the effort into designing and shipping our own booth. Custom details like CNC milled logos, grass covering, and video really paid off. We had a lot of positive feedback on our brand and logo. Many people stopped in their tracks, stared at our sign, and nodded their heads. Not only did they understand the physical representation of the logo, but also that our brand was a state-of-mind. It didn't matter if they were from California or not, the brand clearly transcends origin.
We were also blown away by all of our Instagram followers and friends that we met for the first time. Social media has definitely made the world a smaller place and helped us get the word out.
We're looking forward to next year's PGA Merchandise Show, but in the meantime there's lots of work to do to finalize orders and deliver our Golden Gate Collection all over the world.
Stay tuned for sneak peeks of the collection.