We're proud to work from and manufacture in the great city of San Francisco. Everything about "The City" (natural beauty, diversity, innovation) is truly an inspiration for our brand.
As a new golf brand, we strive to put our authentic self forward with our truly unique approach: reinventing golfwear by transforming clothing into equipment. It's proving to resonate with golfers, but compared to the big and shiny golf corporations it may seem like we're at a disadvantage in getting the word out. We may not have humongous marketing budgets or celebrity endorsements, but we can still compete with our speed and resourcefulness.
We're excited to see the San Francisco Giants take the field tonight in the World Series. No doubt they're a great team, but on paper they didn't have the biggest payroll and corresponding big name talent. In preseason predictions, most experts didn't have the Giants in the playoffs. Yet, the Giants are in their 3rd World Series in 5 years. We'd like to think this success comes from the Giants playing and staying true to their unique brand of hardball. It starts with a great players that are prepared for the moment. They're good at doing the little things and big things right. With excellent management, the team is greater than the sum of its parts. As a team, they create opportunities and change the game in their favor
In these last few hours before the first pitch, it's a good chance to reflect on what it takes to win at the highest levels. We're inspired by our hometown team to play and stay true to our unique brand of hardball as we push further with our products. We couldn't do it without our family and friends, whose support makes us stronger. Help spread the word by linking or sharing our blog posts, joining us on facebook, twitter, and instagram, or telling some friends.
We sat down for a conversation with the blogger extraordinaire and had a chance to tell our story. We've included the interview below or you can visit the original post at GolfThreads Blog.
We're still blushing btw.
We've recently emerged from the Nevada desert, reinvigorated, inspired, and more deeply connected to our creative powers and community. Sounds like a trip to the Burning Man Festival, but for us it was the PGA Show in Las Vegas.
This was our first PGA show, so we decided to walk the floor and get the lay of the land, rather than jumping into and staying in a booth all day. Of course many of the usual suspects (Callaway, Footjoy, and Travis Mathew) were showcasing Spring products. It was also encouraging to see new breeds of golf clothing from QED Style, Devereux, and Criquet Shirts.
Our key takeaway is that all companies are focused on fashion (very similar looking styles for that matter), rather than function. It makes sense to look good, but there's a lot of room for functional improvements in a specialized sport like golf. This is a perfect opportunity for the utility of STATE APPAREL's clothing. The more we walked the show, the more we reaffirmed that we are reinventing golfwear.
We met and shared our story with some great people. Paul Stankowski of Francis Edward was a highlight, especially how the former PGA pro demonstrated his putting and wiping routine. Fist bump and "very innovative" from Paul was a nice validation. We're a long time fan of Dunning Golf, and it was an honor to meet Ralph Dunning and hear that he is a fan of STATE APPAREL. We got our creative juices flowing with the very mindful Akbar Chisti of Seamus Golf. We definitely share his passion for bringing hand-crafted goodness to the game.
Of the golf bloggers and taste makers, we most enjoyed meeting Greg Monteforte of GolfThreads and Kane Carpenter of MinorHouse. They've been documenting and critiquing golf trends for a long time, and it was super valuable to hear what they find compelling and not so compelling.
Great time in the desert and can't wait until the big Orland PGA Show in January.
STATE APPAREL is reinventing golfwear in a sport thats steeped in tradition and resistant to change. We respect that.
When other golfers catch us on the course and we tell them what we're up to, they always ask why and sometimes we get blank stares. Understandable.
Why STATE APPAREL? Intuitively placed wiping panels that solve golf's persistent problem of water and dirt without the need to step away from a shot. This helps ensure optimal contact, focus, and performance throughout the round.
Don't take our word for it. If you haven't seen it yet, check out last week's product spotlight by The Hackers Paradise for an objective take on the function and value of STATE APPAREL.
If that's not enough, check out this little video of a guy named Tiger chipping in at a little tournament called the 2008 US OPEN. Torrey Pines Hole 17 on Saturday from the edge of the bunker. He's in a tight spot, unable to step away from the shot, and 2 seconds into the video gets right to cleaning his clubface on his pants . The results speak for themselves.
We don't have an otherworldly short game and astronomical NIKE sponsorship that affords infinite golf pants, like Tiger Woods. But with STATE APPAREL we can be prepared for any situation and give ourselves the best chance of optimal performance.
Embrace change. It may just embrace you back one day.
The crew over at The Hackers Paradise always does a good job. With their focus on golf lifestyle, they know what they're talking about when it comes to golf clothing.
Writer Ryan Hawk took the Competition Pant and Competition Shirt for a test drive and crafted this excellent, objective and in depth review. If you've been curious about STATE APPAREL, this is a great read and definitely worth checking out.
What an honor and pleasure to be featured as a "favorite" by the sharp crew over at Golf Magazine and Sports Illustrated.
The STATE APPAREL Competition Collection is just the tip of the iceberg. We have new products in development that will surely build on this great momentum
We just got back from our Father's Day Trunk Show at Google's San Francisco office overlooking the Bay Bridge. Great people, great views, great food. Thanks Google!
Turns out there's quite a few golfers at Google and many more people that have family and friends that golf. Golf is truly a global language, even in the least expected places like the halls of the tech elite.
Smart people at Google, and they quickly understood and appreciated our concept of "Reinventing Golfwear" with functional aspects that solve a clear problem. Love the logic that emanates from these Googlers and would be happy to tee it up with any of them any time.
STATE APPAREL is riding these warm feeling into the weekend. Have a great weekend everyone.
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